Sorrell links Belt and Road to MNCs' future

Global advertising tycoon sees initiative as key to 'the next billion middle-class consumers'

NEW YORK - China's Belt and Road Initiative and other similar efforts are really important for the future growth of multinationals and their clients, the CEO of a leading global advertising company told Xinhua in a recent interview.

"The next billion middle-class consumers are not going to come from the United States or Western Europe. They're going to come from Asia, from Latin America, from Africa, the Middle East and from South, Central and Eastern Europe," said Martin Sorrell, CEO of WPP, the London-based multinational advertising and public relations company.