US beef proves a big hit with consumers

The first batch of US beef that re-entered the China market after a 13-year ban has been popular, despite its costly price. The imported US beef, including prime sirloin, filet and rib eye steak, was sold at supermarkets and on e-commerce platforms.

Sam's Club China, a high-end retailer of Wal-Mart Inc, became the first offline retailer to sell fresh US beef. Sam's Club China started to sell US beef at its stores in Beijing on June 27, and it has since run out of stock.

Airlifted to China from ranches in Nebraska, the grain-fed beef was vacuum packed and shipped by cold chain transportation during the whole journey.