BOC named first Beijing 2022 partner

Bank of China signed an agreement to become the first top-level official partner of the Beijing 2022 Winter Olympics and the Paralympic Winter Games in mid-July.

Signing as the first official partner is a milestone for the Games' marketing program, Chen Jining, executive president of the organizing committee of the Beijing 2022 Winter Olympics, said at the signing ceremony in the national capital.

The marketing work is a key factor guaranteeing the success of the Winter Olympics, according to Chen. He said that for enterprise participants, it also provides a high-profile platform to build their brands and enhance their competitiveness.