 |
|
File photo of the State Administration of Press, Publication, Radio, Film and Television [Photo/CRIENGLISH.com] |
The State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) in its circular banned broadcasters from nominating actor, defining the range of actors for selection, or fixing the price based on the stars involved when they purchase or broadcast TV dramas.
They should also avoid overhyping stars during promotion of TV shows, the administration said, adding that the shows' ideological significance, artistic style, production quality and teamwork should be highlighted instead.
"A few TV stations have been pricing TV dramas simply based on the stars involved, which led to an unreasonable composition in the budget and an imbalance in distribution," the circular reads. "It hampers the industry's healthy and orderly development."
The SAPPRFT asked broadcasters to appraise TV dramas in a more comprehensive way with their quality as the core criterion.
Related:
|
|
|
|
|
|
|
|
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263 Registration Number: 130349 
Raymond Zhou:
Pauline D Loh:
Hot Pot
Eco China
China Dream
China Face
