Deceptive medical TV ads banned
(people.com.cn)
Updated: 2004-08-25 14:58

The authorities have called for a ban on any television advertising of medical treatments in the form of short films to curb exaggeration and fraud.

An inspection system has been established to keep round-the-clock watch on TV advertising on more than 40 channels in the country.

On Monday, Beijing's Xinxing hospital, which specializes in treating infertility, was ordered to halt deceptive TV ads.

Medical institutions often use short films to advertize their treatments for diseases such as cancer, infertility and venereal disease.

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