The Hong Kong Trade Development Council, the organizer of the Hong Kong Optical Fair, has chosen Shanghai as the venue for the fair's first preview party on the Chinese mainland.

The eyewear parade was divided into the three themes: denim, beachwear and the executive look and the event really is a splendid party for participants and spectators alike.

Models wearing a range of eyewear from 14 Hong Kong companies paraded around the stylish venue, enchanting the audience with the latest fashion statements in eyewear.

Hong Kong, as a showcase of internationally renowned fashion brands, is where trend-followers focus their eyes today. A noteworthy fact is that over 300 million people wear prescription glasses on the mainland.

The Hong Kong Optical Fair is one of the most influential shows in the Asia Pacific region attracting more than 450 companies from across the globe to participate in the event. As usual, the fair has won strong support from international groups with nine pavilions - the Chinese mainland, France, Italy, Japan, South Korea, Singapore, Taiwan, Germany and Switzerland.

Representing Chinese mainland, the China Optometric and Optical Association is one of the fair's co-organizers and has provided great support for the fair.

Hong Kong exported a total of US$1.6 billion worth of optical goods last year, up 20 per cent from the year before. Most Hong Kong optical companies are engaged in the production on an OEM and/or ODM basis for many renowned international brands, and many have started to develop their own brands to sharpen their competitive edge.

(Xu Xiaomin/Shanghai Star)

pavilion: a single body or mass of building, contained within simple walls and a single roof, whether insulated, as in the park or garden of a larger edifice, or united with other parts, and forming an angle or central feature of a large pile.[(博覽會的)館]

China Optometric and Optical Association : 中國眼鏡協會