Jenna Jameson sells to Playboy Enterprises
Updated: 2006-07-12 13:50
The world's most famous porn star is going to work for Playboy.
Playboy Enterprises Inc. announced Thursday that it has acquired Club Jenna
Inc., the Scottsdale multimedia enterprise owned by Paradise Valley resident
Jenna Jameson and her husband, Jay Grdina.
This business move is very exciting," Jameson said. "Jay and I are pleased to
be part of the Playboy family and look forward to the potential that this brings
to the table." According The Arizona Republic."
A Playboy spokeswoman said the affiliation with Jameson would help Playboy
reach her large audience.
"It gives Playboy the premier icon in adult entertainment with Jenna," Jay
Jay Nesheim said. "Jenna has transcended the adult genre. She's more of a
mainstream celebrity, and she has such a huge demographic. There's a lot of
value in it."
The deal will help both sides expand their businesses, Playboy Chairman and
Chief Executive Officer Christie Hefner said in a statement.
Club Jenna grossed sales $30 million just last year. Collaborating with
Playboy was a great move for both parties. Much success in the future, is their
predictions.
"With the resources now available to us, we can bring Club Jenna to a level
unprecedented in sophisticated entertainment," Grdina said in a statement.
(source:The Arizona Republic)
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