Kate Moss axed from seven deals

This year the total is down to 11 and these include three own-brand lines - a clothes range for Topshop, a fragrance for Coty Inc and a third for celebrity hairdresser James Brown, an old friend.

Last October's Vogue carried six campaigns fronted by Moss from the likes of Dior, Louis Vuitton and Burberry.

Next month's edition has none, even by those brands that still employ her.

Burberry uses model Agyness Deyn, 20, and Louis Vuitton's face is actress Scarlett Johansson.

Coco Mademoiselle uses 22-year-old Atonement star Keira Knightley.

The actress is also on the magazine's cover, a position Moss has enjoyed 24 times, the last in April.

Experts believe 33-year-old Moss is not the force she was, but is far from finished.

Francesca Newland, deputy editor of Campaign magazine, said: "I see her slightly waning now - but from a very great height. She is still going to be everywhere."

A senior industry source said:"You could say she's past her peak but her peak is not determined by her, it's determined by her ability to sell clothes.

"No one is yet seriously saying she's lost it."