Kate Moss is the fresh face of YSL advertising campaign

Bright side: Kate in a sleeveless silk-twill dress in pink

Pilati, like Saint Laurent himself, believes in the fairness of democracy, so these pictures will appear in 24-page magazine, Manifesto, printed on recycled newspaper.

Two million free copies will be handed out on Saturday in London and Milan, and then later in Paris, New York and Tokyo. "My aim is to speak to everyone with the same spirit and message," says Pilati.

Life-sized images from the Manifesto will be exhibited at the Old Truman Brewery, E1, Saturday and Sunday. A 2,000 dress may not appear "democratic", but at least a wide selection of the community will get to admire "Mossy" up close and personal.