They don't make things like they used to
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There is clearly utmost respect for the original goods not just in the design and execution but in marrying older and modern materials and their finishings.
Bernardini has chosen to work with artisans who specialize in making and repairing classical musical instruments because they have the experience of crafting and handling delicate things that combine wood, leather and metal in one item.
Ma chose to ally herself with Bernardini because she has been Max's customer for many years. Bernardini is a family business started by Max's father. They have proven to be a good resource with excellent global connections, a wide range of customization and incomparable skill.
Not everyone will be a Bernardini customer because of its product type but there really is something for everyone starting at unbelievably reasonable price points. Ma is hoping to capture an avid customer base who will be "once a customer, always a customer".
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