Stand out with style
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Robinson printed satchel. Photo provided to China Daily |
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Films from all periods also inspire Burch. Spring 2014 was based on Romy Schneider in La Piscine, shot on the glamorous French Riviera in the '60s. Elements of nature were carried from fall with dragonflies and scarabs on prints, jewelry and even shoe heels to spring, where florals and garden lattices abound everywhere, including handbags.
No detail is too small for Burch and that extends to her freestanding boutiques. They are the most experiential part of her brand after the clothes and they precisely sum up the lifestyle that Burch projects.
The brand is positioned to make customers feel such proximity to Burch's lifestyle that walking into a Tory Burch boutique is like entering a beautifully decorated sitting room of her home instead of a bricks-and-mortar retail shop as we know it.
A trademark of every boutique is its visibility from the outside but "just so" that there is the desire to enter yet enough privacy inside to linger.
Push open the orange lacquered doors and you are greeted by glamorous mirrored walls perfect for viewing a bag or holding up a dress, chandeliers, lucite fixtures, heavy drapes and muted velvet upholstery. There are sofas anyone will be happy to sink into but also cushioned stools to do a quick shoe try-on. The dressing rooms are sumptuous, very private and well-lit. Merchandise displays are as accessible as the prices.
