Stand out with style
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Garden Tote. Photo provided to China Daily |
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"I noticed there were certain things missing in my closet - beautifully made, well-designed pieces like the perfect trench or a cigarette pant - that didn't cost a fortune. Our customer base has grown since the beginning - it includes women of all ages and personal styles around the world."
Burch realized she was on to a big thing when nearly all of her inventory sold out on the first day of the opening of her first boutique, on Elizabeth Street in the hip Nolita neighborhood of New York City, in 2004. In 2005, Oprah Winfrey christened her brand "the next big thing in fashion".
"I could have never imagined our company would be where it is today when we started," she recalls. "I had a vision, a passion for what I was doing and a little bit of blind faith. I was unaware of just how much hard work it would be and kept pushing forward no matter what."
In 2009, Tory Burch opened its first international flagship store in Tokyo's Ginza district. Today the company has 106 freestanding boutiques and is available in more than 1,000 department and specialty stores worldwide. Product categories are ready-to-wear, including evening gowns, handbags, shoes, fashion jewelry, home accessories, beauty and fragrance by the Estee Lauder group and eyewear by Luxottica.
