Head turner

Models display Toni&Guy's 2015 hairstyles under the theme of "Lexicon" in Beijing. Photo provided to China Daily

One of the world's top hair salons is vying for a bigger slice of the Chinese market. Wang Chao reports.

It costs a lot to hire Frankie Chan to attack your head with a pair of scissors. The Toni&Guy Hairdressing China CEO charges 2,500 yuan ($410) for a haircut.

The stylist won acclaim for inventing the "Transcend" women's hairdo he developed when working in the company's London headquarters in 1992. The hairdo gives the effect of waves washing ashore.

Chan hopes to re-create that success in China.

The brand released its 2015 hairstyles collection under the theme of "Lexicon" last week. Chan describes it as "pushing the boundaries".

The collection absorbs London's street and catwalk cultures. It features vibrant colors, layers and geometric shapes.

Toni&Guy was opened by Toni and Guy Mascolo in London in the 1960s and is one of two hair salons that's more than half a century old. (The other is London-based Vidal Sasson.)

It entered China in 2003 and has since opened 30 stores across the country - equal to a fifth of the number it runs in England.