Shopping report shows domestic fashion brand consciousness still weak

Chinese designers not widely known

Q: How many Chinese designers do you know? [Photo/chinadaily.com.cn]

Data showed that more than a third of consumers were not aware of any Chinese designers, and nearly half of respondents could only name one to three.

To Li, cultural upbringing, income and working environment are all factors that influenced this result. For most consumers, their understanding about fashion still remained at the functional level, without further knowledge about any brands and their designers.