Shopping report shows domestic fashion brand consciousness still weak

Focus on quality

Q: Why did you buy this particular product?[Photo/chinadaily.com.cn]

Quality assurance, trend and brand were the top three reasons why consumers chose to purchase a particular product.

To Li, most domestic consumers instinctively think that foreign products have better quality. This is a point well worth reflecting. At the same time, the leading roles of foreign brands in the world of fashion are indisputable, as Paris, London, New York and Milan have been the hot spots for style for many years, something in which an emerging market like China cannot possibly compare.