German heritage watchmaker aims at Chinese market

Matthias Stotz, CEO of Junghans.[Photo provided to chinadaily.com.cn]

1 With the rapid growth of the Chinese economy and the expanding middle class here, China has become a big consumer of luxury goods in the world market, what do you make of the dynamic changes in Chinese people's consuming habits regarding fashion products?

Real traditional watchmaking is like art, for Junghans, we are a middle-luxury brand, we have a very old watch in our catalogue, it is the max bill 9, max bill collection was designed in 1961, these watches, they are traditional, but they also appear very often in fashion magazines, so it combines tradition and fashion, and it is affordable luxury. That is the thing we need for a market like China, which wants to have something authentic, reachable, because the growing middle-class is exactly the customers our watches are targeted at.