Showing its Chinese DNA

Models present the 2016 autumn/winter collection of Shanghai Tang, a Hong Kong-based label that targets global customers. [Photo provided to China Daily]

As for the West, it has one store in London and another in Miami. It is now looking for a location in Paris.

Talking about its future prospects, Le Masne de Chermont says despite the luxury industry slowing down, Shanghai Tang has managed to buck the trend as Chinese customers keep buying.

Dresses are the best-selling items for the brand worldwide, especially those with signature elements like embroidery and jade buttons.

Shanghai Tang now has 25 boutiques in China. It plans to open four more in Beijing and some second-tier cities in the near future.

Contact the writer at sunyuanqing@chinadaily.com.cn