Adding class to quality of Erdos cashmere
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A model wears creations of Erdos' two brands－Erdos 1980 and Erdos－in a runway show in Beijing.[Photo provided to China Daily] |
In 2006, she left Roland Berger to join the family business, launching the 1436 brand as she felt Chinese cashmere was undervalued.
"We had the best material and the best technique, but we didn't have a good brand. I wanted people to know about the value of cashmere," says Wang, whose previous work experience let her tap international resources at a time when Chinese fashion brands were just starting to be recognized.
The Erdos Group now has French designer Gilles Dufour, who worked with Karl Lagerfeld in Chanel for more than a decade, as its creative director.
And the appointment of supermodel Liu as the company's spokeswoman now means the company has a much more relatable brand image for young people.
The company has also recently reached agreements with an Italian designer to head the Erdos 1980 line, but Wang would not reveal the name.
The Erdos Group is also seeking to collaborate with emerging Chinese designers.
A capsule collection done with China's leading independent designer Uma Wang will be shown at Shanghai Fashion Week later this month.
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