[Photo provided to chinadaily.com.cn]

Along with the evolution of foreign brands, Chinese consumers are getting to a new level in shopping for delicate personal wear, which points to their increasingly sophisticated tastes and attitudes to foreign brands.

With more and more young people buying underwear more as a fashion accessory than just as a piece of functional apparel, the lingerie sector is growing exponentially. According to a report from China Business Network Data, domestic lingerie retailers' online sales grew over 20 percent annually in recent years, the fastest among all women's apparel online.