男女羞羞视频在线观看,国产精品黄色免费,麻豆91在线视频,美女被羞羞免费软件下载,国产的一级片,亚洲熟色妇,天天操夜夜摸,一区二区三区在线电影

News >Bizchina

Li Ning makes the change to catch up

2010-07-01 09:37

Li Ning makes the change to catch up

Customers shopping at a Li Ning store in Beijing. The sportswear maker had 7,249 outlets by the end of 2009. Yu Hongchun / For China Daily 

BEIJING - Li Ning Co, the Chinese sportswear maker endorsed by US basketball star Shaquille O'Neal, is undergoing a brand metamorphosis to revitalize and catch up with global peers like Nike in sales.

The company is also stepping up its overseas expansion pace and hopes sales from the global outlets to account for over 20 percent of its total sales by 2018.

For starters, the company intends to take the LI-NING brand global, said Zhang Zhiyong, chief executive of Li Ning. "By 2018, we expect the company to be one of the top five sports goods companies in the world."

According to Zhang, the revitalization strategy was chalked out in 2007 and the new face of the company has been evolved through a series of steps.

The company on Wednesday launched its Urban Sports range of products targeting young consumers. The new products are more fashion-orientated, packed with energy and reflect strong personalities apart from having an international flavor.

"Over 50 percent of our existing consumers are in the 35-40 age group. As part of the brand transformation we plan to reach out to more younger customers," said Zhang.

The Urban Sports range is ideal for both work and exercise, he said.

Founded by former Chinese gymnastics champion Li Ning in 1990, the Hong Kong-listed company reported sales of about 8.3 billion yuan in 2009. It opened 1,004 new outlets in 2009, taking the total number of stores to 7,249.

Li Ning is also planning to rope in top creative designers to pump up its Crossover range of products. It has already bought in Polish artist Filip Pagowski to make the products trendier and more global in style and feel.

Fang Shiwei, chief marketing officer of Li Ning, said the company will continue to partner with top designers and fashion houses globally.

Fang said LI-NING surpassed adidas in sales last year to become the second-largest sportswear brand in China after Nike. To catch up with its rivals the company is changing tack and spreading its focus to top tier cities apart from enhancing its strength in second- and third-tier cities.

Li Ning has also come out with a new logo, which is based on its original wavy-line design and displays a resemblance to the Chinese character for "people". The company also changed its slogan to "Make the Change", from "Anything is Possible".?

Related News:

主站蜘蛛池模板: 江陵县| 屏边| 定南县| 泗阳县| 湛江市| 佛山市| 鹤壁市| 景宁| 益阳市| 济宁市| 虹口区| 台南县| 建宁县| 尖扎县| 准格尔旗| 搜索| 久治县| 舟曲县| 葫芦岛市| 玉田县| 霍山县| 三门峡市| 克拉玛依市| 遂川县| 明光市| 西盟| 响水县| 芦溪县| 中卫市| 青河县| 呼伦贝尔市| 湄潭县| 丰顺县| 天峻县| 吴忠市| 张掖市| 尖扎县| 政和县| 西林县| 霍林郭勒市| 东辽县| 万荣县| 河池市| 漯河市| 综艺| 乐平市| 建始县| 宿松县| 崇阳县| 蒲城县| 乌什县| 桓仁| 高陵县| 泾川县| 上杭县| 海口市| 克东县| 松溪县| 彭阳县| 资中县| 潼关县| 封丘县| 寿光市| 英德市| 东辽县| 平潭县| 泰来县| 兖州市| 漳浦县| 翼城县| 墨玉县| 柘荣县| 含山县| 班玛县| 资兴市| 措美县| 成武县| 安康市| 桐乡市| 上高县| 昌邑市| 株洲县|