2010-09-29 16:22

Sohu.com Inc, one of the largest Chinese Internet portals, will give top priority to its micro-blogging service, aiming to challenge rival Sina Corp, current leader in China's micro-blogging world.

Sohu is planning to launch a large-scale marketing campaign for its micro blog, CEO Charles Zhang said on Tuesday. Sohu will also attract celebrities to open their accounts on its micro blog and develop a micro-blogging application for mobile phones to lure more users.

Zhang said Sohu's micro-blogging service doesn't have many users now, but the company is making efforts to boost that number.

According to the Data Center of China Internet, China's total micro-blogging accounts are expected to reach 65 million by the end of this year. Sina's micro blog has more than 20 million users.