家家都有的“跟風(fēng)產(chǎn)品”

《中國(guó)好聲音》火了，于是《我是歌手》、《中國(guó)最強(qiáng)音》、《中國(guó)夢(mèng)之聲》陸續(xù)出來(lái)了。蘋(píng)果公司說(shuō)要發(fā)布智能手表，于是三星、LG、摩托羅拉、索尼、華碩、魅族也跟著做。這種不創(chuàng)新只跟風(fēng)的產(chǎn)品英文中叫什么呢？

Me-too product is a product created by a company that is similar to a competitor's product in order to prevent that competitor from maximizing its market share.

跟風(fēng)產(chǎn)品(me-too product)是一個(gè)公司生產(chǎn)的跟競(jìng)爭(zhēng)者產(chǎn)品類似的產(chǎn)品，目的是阻止競(jìng)爭(zhēng)者把市場(chǎng)份額最大化。

For example:

We have seen so many me-too products over the past year, and it's good that Swatch is putting a very strong focus on battery power rather than smartwatch.

過(guò)去一年我們看到了太多的跟風(fēng)產(chǎn)品。斯沃琪把重點(diǎn)放在電池而不是智能手表上，這很好。

（中國(guó)日?qǐng)?bào)網(wǎng)英語(yǔ)點(diǎn)津 江巍 ）