剁手黨福利：購物節不只有雙11，年末各大促銷日盤點

Black Friday (11/24)
黑色星期五（11月24日）

Black Friday is the day following Thanksgiving Day in the United States. Since 1952, it has been regarded as the beginning of the Christmas shopping season in the US, and most major retailers open very early and offer promotional sales. Some websites offer information about day-after-Thanksgiving specials up to a month in advance.
黑色星期五是美國感恩節過后的第一天。自1952年以來，黑色星期五一直被視為美國圣誕購物季的開端，大部分零售巨頭都會在這一天早早開門，推出促銷活動。一些網站最早會提前一個月公布黑色星期五當天的特價信息。

Cyber Monday (11/27)
網絡星期一（11月27日）

如果說黑色星期五是美國零售業一年中的最高峰的話，那么“網絡星期一”就是全美一年中最火爆的網購日了。

Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. The term "Cyber Monday" was created by marketing companies to persuade people to shop online. The deals on Cyber Monday are online only and generally offered by smaller retailers that cannot compete with the big retailers.
網絡星期一是一個營銷術語，指的是美國感恩節假期后的第一個星期一。市場營銷公司發明這種說法以鼓勵人們網購。網絡星期一的交易均發生在線上，一般都是由規模較小的零售商提供服務。他們無法與大型零售商相競爭。

In 2016, according to Adobe Digital Insights, Cyber Monday hit a new record with $3.45 billion, and it's the first time that online sales in one single day surpass $3 billion in US history. The numbers are up 12.1% from a year earlier.
據Adobe數字營銷觀察稱，2016年網絡星期一的成交額創下了34.5億美元（約合人民幣229億美元）的新紀錄，這是美國有史以來單日線上銷售額首次突破30億美元。這一數字與上年相比上漲12.1%。