6. Rent-a-boyfriend services

Non-sexual rent-a-date services for men have been popular for years in Japan, but now women are getting in on the action. Soine-ya Prime offers a range of handsome male "cuddle partners" for hire: women can opt for a peaceful night's sleep in their companion's arms or a "Date Plan", where they can pick from a range of activities such as enjoying a meal or watching the sun set. Male "host clubs" are also becoming increasingly popular among Tokyo businesswomen, who pay an hourly fee to drink, talk and flirt with attractive men.