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30 Reasons to watch the Games

(China Daily)
Updated: 2008-07-08 15:08

21. Venues on fengshui

Beijing wished for its Olympic venues to be an expansion of its history and culture, both of which are firmly set on the spine of the city, a 7.7 km axis line running right through the emperor's seat at the Forbidden City, the middle of Tian'anmen Square, the Drum and Bell towers and Yongdingmen.

The north-south axis was believed to bring eternal stability, prompting designers of the Bird's Nest and the Water Cube to position them on either side of it.

In doing so, they have integrated modern ideas with the deep-rooted spirit of the Middle Kingdom.

22. Record number of sponsors, revenue

Since launching the Beijing 2008 Olympic Marketing Plan in September 2003, a total of 63 enterprises have become sponsors of the Beijing Games, including 12 worldwide Olympic partners.

BOCOG's deal with sports equipment supplier adidas covers 18 sports, and more than 6,000 officially licensed Olympic products have hit the market.

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