Chinese "iPad band" becomes instant hit

As smartphones and tablet computers take off with Chinese consumers, one band in Beijing is jumping on the tech bandwagon, by creating music without the help of traditional rock instruments.

James Kim looks at how this 5 member group found a new use for the latest must have gadget, the iPad.

One band in China has tossed their guitars, drums, and keyboards for something a little more hi-tech.

Meet Da Mai Mai, China's newest web sensation.

Before they dreamed up this catchy little number, Da Mai Mai was much like any other struggling garage band, big dreams with little reach.

The five member outfit play their own style of soul funk, easy melodies and rhythms perfectly suited to the iPad.

The only natural sounds come from the lead singer, together with a few handclaps.

Everything else comes from Apple's tablet computer.

Their catchy song "Play go" turned them from obscure to Internet phenoms, boasting around 3 million fans.

First writing the song for fun, the band decided to put it online.

The reaction was a incredible surprise, even for lead singer Keys.

Keys, Lead Singer, Da Mai Mai, said, "We put it online and suddenly it shot up and became so popular. It is amazing how it became so popular in such a short space of time. I don't know why. None of us know why."

Like everything else in our lives, technology is changing the way artists make their music and how fans are accessing it.

Playing in a tech loving, gadget hungry country, Da Mai Mai's strategy makes perfect sense.

China has the largest number of internet users in the world, nearly half a billion at last count.

And every year, they're adding tens of millions more.

Whether they like it or not, Da Mai Mai will now be known as China's iPad Band.

Hopefully their appeal will be as lasting as the very gadgets that made them famous.