Kate Moss is to help Bulgari relaunch one of its original scents, Bulgari Pour Femme.

Kate Moss stars in Bulgari campaign which relaunches one of its original scents, Bulgari Pour Femme.

A 50-second black and white campaign shows Moss in a backless black dress wearing 74-carat diamond necklace and pear-shaped diamond earrings, quintessentially Bulgari.

Both the print and the television campaigns, due out in August, were shot by famous photography due Mert Alas and Marcus Piggot, Vogue (UK) reports.

A spokeswoman for Bulgari here said the relaunch is intended to show that the classic fragrance transmits the essence of a luxury jewelry company, WWD adds.

Those who have seen the TV ad claim it's the best fragrance ad shot for TV ever. When we locate the image, we will drop here a link.