Sadie Frost is going naked, 'turning her back on fur' and literally all other clothing in this ad campaign for PETA. Actress and 'fur-free' fashion designer debut for her nude portrait will launch in London's Covent Garden.

Frost, a strict vegetarian, has teamed up with animal rights organization PETA, to bare all for a new anti-fur advert, photographed by rock legend and fellow vegetarian Bryan Adams. According to New Kerala.

The campaign slogan: "Turn your back on fur".

She hopes to turn heads with this ad and get the proper attention for PETA's anti-fur campaign."

Frost work-out allot before the photo shoot to make her body look in the best shape possible. Six months of gluteus maximus exercises.

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