(Stuff.co.nz)
Updated: 2007-09-10 14:52

   Designer and hotel heiress Nikki Hilton takes a bow after the premiere of her
Nicholai Spring 2008 collection during New York Fashion Week.[Reuters]

 

Nicky Hilton has launched her foray into the American fashion industry with her label's debut at New York Fashion Week.

The 23-year-old hotel heiress already has a handbag line that's been big in Japan, and a sportswear line that's received a lukewarm reception, she hopes her new line 'Nicholai' - which is her actual name - will change all that.

Hilton says she started designing when she was seventeen.

"I started with handbags in Japan. I launched my sportswear line three years ago. And I've pretty much been offered a million licensing deals, but I didn't want to just attach my name to a brand," she said.

"It's such a big deal and a turning point in my career. I put a lot of time and energy into this."

Hilton describes her label as a "really fun collection, very upbeat. There are fun dresses, great tops and a few pieces of swimwear as well."

Whether the range will be a hit with her Hollywood jetset friends, and her sister Paris, remains to be seen.