Paris Hilton has also tried the Goldfinger look, in an advert for Prosecco

In fact, the main drawback to being painted gold is the risk of overheating - and perhaps the possibility of being mistaken for Paris Hilton in the latest Rich Prosecco advert.

The facial is not yet available in Britain but is proving a hit across the Atlantic.

Ron Razeggi, U.S. chief operating officer of the manufacturer, UMO, said: "The skin tries to reject the gold because it's a foreign object. In order to do that, it builds new cells.

"Right now, the body produces new cells every 28 days. But this accelerates the cell-building and, as a result, it firms and tightens the skin."