A visitor appreciates images at the photo exhibition of Guizhou province held in Lisbon, Portugal on Dec 11. [Photo by Zhang Li Yun/Xinhua]

Southwest China's Guizhou province held a branding event to promote its tourism indystry in Lisbon, Portugal, on Dec 11.

The mountainous province curated photos and videos to present its marvelous natural scenery, attracting lots of visitors.

Guizhou features a mountainous landscape with the Yangtze and Pearl rivers flowing through it, and is home to 49 ethnic groups. It made the New York Times' list of 52 Places to Go in 2016.