The Publicity Department of Guizhou CPC Provincial Committee signed a strategic cooperation agreement with China National Radio (CNR) on Nov 20 in Guiyang, which will widen the publicity of Guizhou.

According to the agreement, CNR will arrange programs concerning Guizhou characteristics, agricultural produce, and tourism during prime time while The Voice of China is on.

The signing ceremony is held in Guiyang on Nov 20. [Photo/gog.cn]

The agricultural products of Guizhou will also be promoted at the official website of CNR, the official WeChat account for tourism and other new media platforms to help with poverty alleviation in China.

A documentary interview will also be made which selects 40 typical characters that have contributed to the development of Guizhou. CNR will organize road trip enthusiasts to travel the routes with regional characteristics and promote the image of Guizhou tourism via livestream, interviews, new media and other forms.

Guizhou and CNR sign the strategic cooperation agreement for regional publicity. [Photo/gog.cn]

As one of the most important and influential media outlets in China, CNR covers a wide range of audiences that can provide support for poverty alleviation in Guizhou with their communication power and authority.

From Nov 20, tea, pepper, edible fungi, Xingren barley rice, Shuicheng kiwi fruit, Changshun green-shell eggs, Luodian dragon fruit and Anlong dendrobium officinale will be broadcasted as the first batch of characteristic agricultural products in Guizhou in the form of public service advertising.

Representatives of Guizhou government and CNR pose for a group photo at the signing ceremony. [Photo/gog.cn]