Lasting from July to October, the First Shandong Cultural Consumption Season is organized by the Shandong Provincial Department of Culture to promote the province's unique cultural atmosphere, create a favorable environment for stimulating cultural consumption, demonstrate the growing power of local consumers, boost regional cultural industry development, as well as foster cultural consumption as a new economic growth point.

A total of 460 activities covering art, fashion, cultural tourism, traditional craftworks, digital culture and humanity courses will be carried out in the province's 17 cities to enrich local residents' lives.