Nearly 1,200 Shanxi products, including Shanxi specialties, intangible cultural heritage products, high-tech and equipment were on display in the 10th China-Northeast Asia Expo (CNEA), which began on Sept 1 in Changchun, Jilin province.

As one of Shanxi’s branding promotion, it’s the first trip in Northeast China for the business delegation since the province launched the promotion initiative?in 2013.

Shanxi aims to promote its products’ influence and market share in Northeast Asia by taking CNEA Expo as an opportunity, according to Sun Yuejing, head of Shanxi Department of Commerce.

Forty-six Shanxi well-known brands participated in the promotion event in Changchun, and 150 Shanxi companies brought over 1,000 projects to CNEA’s matchmaking events, in sectors such as services, materials, medicine and metallurgy.