New media of Shanxi Daily will cooperate with Shanxi Financial Assets Exchange Center (SFAE) on transforming traditional print media and promoting financial management services, according to an agreement signed on Dec 26 between the two sides.

Relying on safe and efficient investment channels and products, SFAE will help Shanxi Daily accelerate the growth of new media and integrate print media with new media, through strong financial support.

New media of Shanxi Daily will publicize the financial services of SFAE to its readers and people can directly register at SFAE through new media platforms of Shanxi Daily, such as Shanxi Daily WeChat and its client (computing), receiving professional guidance and personal financial services from SFAE.

The partnership between the two sides will foster the growth of new media in Shanxi and create more opportunities to gather wealth for local residents.

First published in 1949, Shanxi Daily now has some 10 million readers. It ranked third at the level of official newspapers of the provincial Party committee, according to a report released by people.com.cn in 2016.

Shanxi Financial Assets Exchange Center, which belongs to Shanxi Investment Group, is the only State-owned financial assets exchange platform in Shanxi. It has achieved turnover of 23 billion yuan ($3.31 billion) and served more than 90,000 clients since its establishment in September 2015. It has also raised funds worth 4 billion yuan to boost the provincial economy.