A Shanxi-branded activity opens in Astana, capital of Kazakhstan, on July 5. [Photo/sxgov.cn]

A Shanxi-branded activity themed on cooperation between countries along the ancient Silk Road opened in Astana, capital of Kazakhstan, on July 5.

The event includes a product exhibition, cultural exchange and visits to local businesses, with the aim of promoting Shanxi brands and expanding overseas markets.

A total of 24 companies from Shanxi province took part in the exhibition, with more than 300 kinds of products including building materials, household items, electronic payment systems, new energy and mechanical equipment.

At the exhibition, elaborate arts performances were staged to present the long history and splendid culture of Shanxi, which aroused great interest among visitors.

"Shanxi's rich culture and new technologies bring a good opportunity for the development of new energy and cultural exchange in Kazakhstan," said a senior official of the Kazakh Ministry of Investments and Development.

He also expressed his wish that both sides will take full advantage of the 2017 Expo and the Shanxi-branded activity to create a mutually beneficial partnership.

According to Sun Yuejin, director of Shanxi’s Department of Commerce, the activity has achieved great success in 10 countries, including Hungary, Russia, Italy, South Korea and Australia, since it started in 2015.

"The event has been a key platform for expanding cooperation and cultural exchange with countries and regions along the Belt and Road," said Sun at the opening ceremony.

"It also provides a window through which they can get to know Shanxi better," he added.