Guangling paper-cutting, in northern China's Shanxi province, is one of the country's most renowned craftsmanships. [Photo/CGTN]

It attracts half a million visitors every year, and he exports products worth more than $1.5 million.

"Without the market, culture cannot be called culture, nor can it be further developed or passed on. Paper-cutting is my life. We research how to make better paper-cutting from morning to night. As the descendant of the Guangling paper-cutting founder, it is a duty for me to pass on this skill. It has to keep up with modern times," said Zhang.

More people have joined his team since the establishment of the industry park. This is how many villagers in the Guangling county are now making their living.

So far, the Guangling paper-cutting products include more than 50 series and over 8,000 varieties. The brand has won worldwide recognition and allows people to learn more about Chinese culture and the ingenuity of its people.