A promotion event for Shanxi millet is launched in Beijing July 31. [Photo/sxrb.com]

A promotional event for Shanxi millet was launched in Beijing July 31. The purpose of the event was to further existing partnerships in grain production and selling between Shanxi province and Beijing, and to promote the Shanxi millet brand.

A delegation of nine millet brand companies in Shanxi exhibited their products at the event. A seminar on grain production and marketing and a symposium for Beijing dealers of Shanxi millet was also held during the event.

At the opening ceremony, Shanxi Grain Bureau signed an advertising partnership agreement with China National Radio. Shanxi Millet Operation Center also reached partnerships with Beijing Grain Co, JD.com and Baidu.