A brand promotion meeting for Shanxi millet was held in Taiyuan, capital of Shanxi province, Feb 27.

Nine companies were selected to be members of Shanxi Millet Industrial Alliance which is comprised of 28 member businesses attending the meeting.

Several regional millet brands such as Changzhi millet, Yangquan millet, and Wangxiang millet, have been established in recent years, bringing greater economic benefits to local farmers.

Apart from further expanding the market in Beijing, Shanxi will explore new markets in Shanghai and Shenzhen in 2019, according to Wang Yunlong, director of Shanxi Food and Strategic Reserves Administration.

Promotion events for Shanxi millet will be organized in Shanghai and Guangdong province. Members of Shanxi Millet Industrial Alliance are encouraged to carry out marketing campaigns targeting senior residents, workers and students as well as develop supermarket counters and outlets selling millet.