Angel Talk

Why the Madame Ching pirate theme?

Tell us about the inspiration for your spring/summer 2019 collection.

Madame Ching was a pirate lord of the Pacific Ocean during the Qing Dynasty (1644-1911). In that period, pirates not only had an impact on the development of coastal regions, but they also played a significant role in fighting enemies. This "anotherness" associated with a pirate's strong spirit can be seen in Angel Chen's bold colors, prints and rebellious outlook on fashion.

Which do you find more challenging to design, womenswear or menswear?

Thanks to our bold style, I don't really find a great challenge in creating womenswear or menswear. However, challenges usually appear in the design of the spring/summer collections and the lighter pieces. Taking the materials as an example, for this collection, the fur and heavy embroidery fabrics, which are iconic to the brand, can hardly be used.

Where would you like the brand to be in five years' time?

In the coming five years, we will mainly focus on the expansion of the sales channels. We hope to have around ten sales ports in five years, both online and offline. Simultaneously, we will keep launching our new collections internationally to maintain and grow global awareness.