OLYMPICS /
Olympic Life
Olympics, quake response expand China's online ad market: consultants
Xinhua
Updated: 2008-07-29 15:58
BEIJING -- China's online advertising market reached 2.8 billion yuan (US 411 million dollars) in the second quarter of 2008, up 72.5 percent year-on-year and 33 percent quarter-on-quarter, consulting company Analyst International (AI) said on Tuesday.
AI said part of the increase reflected the influence of the Olympics, which prompted sponsors and advertisers to spend more online.
Also, said AI, the quick response of online media after the May 12Sichuan Province earthquake had helped give netizens a more powerful voice, which had also increased their commercial value.