The death of Apple co-founder Steve Jobs not only prompted a wave of mourning but also heated discussion about the future of the company he helped build. However, despite negative forecasts, Apple's stock price did not slump, and it seems this giant is not likely to fall anytime soon, according to Beijing News. Excerpts:

The reason for the worry about Apple's fate following the death of Steve Jobs is that he was always regarded as the soul of the company. The loss caused by his death must be immeasurable, and the setback to the company's share price is one sign.

However, when discussing the future of Apple, one has to examine what the company has. In fact, the key for the company to retain its market power is its innovation, a skill for continually reinvent its product, and the empire has never failed to maintain such a skill, even when the health of Steve Jobs declined.

Tim Cook, deemed to be the most ideal successor as CEO, has, like Jobs, a fascination for perfection, details and innovation. Before his death, Jobs also drew up the blueprint for the future direction of Apple. Moreover, Apple has a cash reserve of about $76 billion, a sum capable to help it with any strategic merger or patent purchase. Last but not least, the company has already formed a unique corporate culture and met the high standards set by Jobs.

Steve Jobs might never be equaled, but his legacy Apple will be regarded as an industry giant for some time to come.

(China Daily 10/11/2011 page9)