Mininurse skincare
Launched in 1992, Mininurse was one of the top three skincare brands in China, with a market share of 5 percent, a network nearly 300,000 outlets and an overwhelming brand recognition rate of 99 percent. After it was acquired by L'Oreal, the world's largest cosmetics company, in 2003, the brand seemed to be scrubbed out.
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