Building sustainable success at bauma China

Shanghai will host bauma China, a construction machinery exhibition, at Shanghai New International Expo Centre on November 25 to showcase the latest construction equipment and technologies to customers from home and abroad.

The four-day exhibition themed “Building sustainable success,” which is organized by Messe München International, is an extension of bauma, the world’s largest construction machinery exhibition which is held in Germany. The China event takes advantage of the global sources shared with bauma, bC India and BAUMA CONEXPO AFRICA.

More than 3,000 exhibitors plan to display their products at bauma China and visitors from 107 countries and regions have registered themselves at bauma-china.cn, doubling the number of pre-registers from the last show in the same period.

Most international visitors will come from India, Malaysia, Russia, South Korea, Singapore, Germany, Thailand, Australia, the United States and Hong Kong.

“As China’s construction machinery products have become international in recent years, they have received great recognition from overseas professional visitors, creating a good opportunity for bauma China,” says Xu Jia, chief operating officer of MMI (Shanghai) Co Ltd.

Xu Jia, Chief Operating Officer, MMI (Shanghai) Co Ltd

She says more foreign brands will be displayed at the exhibition, indicating that the global construction machinery market is showing strong interest in China, which is considered as a future growth point.

The exhibition has been held in China for 12 years running. Its success depends on the organizers’ persistence as well as the support and care from numerous domestic and foreign exhibitors, visitors, media, associations and service providers.

“As the show organizer, I am very grateful for everyone's support and contribution,” Xu says.

As it did in 2012, the exhibition will be open to young people who are interested in the construction machinery industry as education session, Xu says.

“We will, as always, uphold the concept of service for exhibitors and visitors and strengthen communication with the industry through a variety of ways to meet the growing needs from different exhibitors,” she says.

“Meanwhile, we will make further efforts to develop the future exhibition into a more intelligent and convenient event, pushing forward the development of the construction machinery together with so many construction machinery professionals.”