The BOE Technology Group, a semiconductor display technology leader, got a Top 10 China Consumer Electronics Brands award at a ceremony in Las Vegas, Nevada, US, on Jan 7, as part of an annual Global Top Brands celebration put on by the International Data Group.

This is the eighth time for BOE, whose HQ is in Beijing's Economic Technological Development Area, or E-town, to make the Top 10 list, and it explains the win by saying it continues to innovate, which is why it also took home a display technology innovation award, at the same ceremony.

Last year, the company moved out in front internationally with its high-resolution, high-definition display technology, as well as in such new areas as touch controls, and 3D, flexible, and see-through displays. It still ranks first internationally in market share, with its liquid crystal display for smartphones and pads. During that time, it overfilled at least 5,000 patent applications, and held 26,000 patents.

At the ceremony, Zhang Yu, its vice-president, expressed his appreciation to his industry peers and explained that the mobile Internet and a new information technology are causing a revolution in the display business and that the integration of screens, cloud, and the Internet of Things will change the industry's business mode quickly, and, that BOE is ready to face the new age.

Top 10 Chinese Consumer Electronics Brands selection is intended to encourage intelligent, innovative improvements in Chinese consumer electronics enterprises. Others joining the list this year include Haier, Hisense, Changhong, TCL, Lenovo, and Huawei.