JD.com, a leading online shopping website in China, launches the first mobile financial products which can act as social media for mothers.

This financial product can help mothers record all money saved for their children. They can also share the children’s growth with other mothers on the platform.

“It’s significant to integrate human interest and socializing into financial products to increase interaction between the platform and users, and make JD finance know more about consumers’ needs,” an expert said.

The product is launched in collaboration with ICBC Credit Suisse.