Iki presents the short rib steak with a dash of Chinese culture as it is skillfully cut to resemble the shape of a dragon's body.[Photo provided to China Daily]

But besides hosting a slew of companies from high-tech industries, the zone is also home to the flagship outlet of Iki.

What Iki sells is not cutting-edge software, bio medical solutions or electronic devices－it is barbequed meats.

And the restaurant's new location could not be more befitting. After all, innovation is the name of the game here. Innovation is also what has made Iki such a crowd favorite that customers must at times wait for hours before they can get a seat.

"We are empowered by innovation. This has been our slogan for the past eight years," says Lawrence Liu, the chef-owner of Iki. "Although it sounds kind of like an IT slogan, that's what we strive to achieve here."Even the decor at its flagship outlet reflects Iki's unique proposition. The loft-style space the restaurant is set in features four floor-to-ceiling wooden columns, each featuring hand carved patterns that look akin to fish scales, a row of wooden shelves stocked with various bottles of liquor, and an illuminated Himalayan salt-block wall. Completing this industrial chic vibe are the tastefully incorporated glass elements such as the stairs, a strip of mirrors and the aisle that separates the barbeque tables from the classy bar area.