Gala celebrating Fujian's time-honored brands kicks off in Siming

A special gala featuring Fujian's time-honored brands is held in Siming district, Xiamen. [Photo provided to chinadaily.com.cn]

A special gala featuring Fujian's time-honored brands was held in Siming district, Xiamen from Nov 10 to Nov 12.

A variety of products were on display during the event, which included a wide range of activities such as exchanges between companies, cultural exhibitions featuring traditional brands, and investment promotions.

More than 200 time-honored brands showcased their products on the bustling Zhongshan Pedestrian Street in Siming.

More than 10 high-quality enterprises from Fujian's Zhangzhou, which was the guest city of the event, participated in the gala and showcased traditional products that highlighted the charm of the ancient city and the characteristics of the Fujian region.

The event also included a special exhibition area for time-honored brand enterprises from Taiwan which provided a platform for integration and exchange between traditional brand industries on both sides of the Taiwan Strait.