Global buyers gather in Xiamen to explore cross-border e-commerce opportunities

The opening ceremony of the 5th ICEIE on June 26.  [Photo by Lin Yuyang for chinadaily.com.cn]

The 5th China (Xiamen) International Cross-border E-commerce Expo (ICEIE) opened on June 26 at the Xiamen International Conference and Exhibition Center and will run until June 28.

This year's expo focused on the theme of "Cross-border E-commerce + Industrial Clusters", featuring an exhibition area of over 50,000 square meters with more than 1,500 international standard booths. 

It brings together over 30 specialized industrial clusters from across China, more than 30 leading cross-border platforms, and hundreds of service providers, offering a comprehensive showcase of the entire cross-border e-commerce industry chain ecosystem.

The expo features four major exhibition zones: the Cross-border Product Selection Zone, Cross-border Ecosystem Zone, International Zone, and Featured Industries Zone, offering exhibitors and visitors comprehensive one-stop sourcing solutions to facilitate seamless global trade.

The newly introduced POD (Print-on-Demand) zone drew significant attention, as Fujian-based sellers account for 80 percent of the global POD supply. This year's expo invited dozens of leading POD enterprises to exhibit and hosted multiple supporting industry conferences.

The expo attracted participation from dozens of foreign embassies, consulates, and trade organizations in China, including those from Canada, Mexico, Germany, North Macedonia.

In its ICEIE debit, the Xiamen Liaison Office of the China-Indonesia Business Council organized a delegation of nearly 70 Indonesian buyers to visit Xiamen for procurement and business matchmaking.

Additionally, the Xiamen Initiative on Intellectual Property Protection for the 5th ICEIE was released, calling on industry participants to prioritize IPR protection.