JOHANNESBURG - The World Cup opening concert in Soweto attracted nearly 8.5 million television viewers in South Africa, the highest for an entertainment event in recent history, a survey showed on Friday.
Thousands of people rocked Orlando Stadium in South Africa's biggest township on Thursday, to sing at the first World Cup concert on the eve of the world's most watched sporting event.
The concert was broadcast live around the world, and stars included Alicia Keys, Angelique Kidjo and Vusi Mahlasela. Colombian pop star Shakira sang the official World Cup anthem "Waka Waka (This time for Africa)" with South African group Freshly Ground.
"Data showed that peak viewing for the concert topped out at just under 8.5 million South African viewers, with an average of just over 6.7 million viewers on (national broadcaster) SABC 1 and (private TV station) SuperSport 3 combined," research company Nielsen said in a statement.
"Few events in recent years have managed to achieve these kinds of local audience figures," Nielsen managing director Chris Eyre said.
The statement said the only special event broadcasts to come close to the viewing of the concert on the eve of the first World Cup match included the the 2008 South African Music Awards (SAMA) with almost five million viewers.
The August 2009 screening of a 30th anniversary celebration for Michael Jackson saw 3.88 million television viewers in South Africa tuned in.
The Waka Waka lyrics by Shakira are displayed below.
You're a good soldier
Choosing your battles
Pick yourself up
And dust yourself off
And back in the saddle
You're on the frontline
Everyone's watching You know it's serious
We're getting closer
This isnt over
The pressure is on
You feel it
But you've got it all
Believe it
When you fall get up Oh oh... And if you fall get up Oh oh...
Tsamina mina Zangalewa Cuz this is Africa
Tsamina mina eh eh Waka Waka eh eh
Tsamina mina zangalewa Anawa aa This time for Africa
